Muhammad Nauman's story

Company Focus

Who coined your company’s name and what is the backstory?

I enjoy coining domains if I have some inherent ideas to work with; I intended for Executives Diary to be a leadership blog. I wasn’t aware that the Diary itself was an untapped product until I read some interviewees' replies to the concept.
 

Muhammad Nauman's story

Company Focus

What motivated or inspired you to start the company?

I wanted to feature an interview of mine somewhere for networking purposes and backlink it to my blog, but I wasn’t able to get a feature in a reputable magazine. I realized there was a need for representing professionals and executives in a more conversational and biographical setting.
 

Muhammad Nauman's story

Company Focus

Can you elaborate on your vision?

The vision is simple: to preserve the human history of storytelling; connect like-minded professionals, spread knowledge through a platform built and maintained by its members. I don't know where we will land exactly, but I believe that the outcome will be great because of our intentions. 
 

Muhammad Nauman's story

Company Focus

What specific actions have you taken to ensure your company’s success?

In the first stage, we interviewed some of the top 100 executives to build out our catalog. Some of the executive members became strong supporters of the idea, and they have given us their consultation and advice. 

I think the most common reason a company fails is a lack of clarity in the vision and its business model. Vision can feel blurred at the first stage, and if you ask me, I would say it could take up to one year to get a clear picture. In our case, we’ve given ourselves almost three years to ensure that our product flow, product need, and product benefit are clearly defined for the years to come. I kept the monthly budget under $1k for these years to ensure we don't over-utilize our resources.
 

Muhammad Nauman's story

Company Focus

What is the biggest risk facing your company?

We are not generating any revenue yet and don't want to tie ourselves down with capital investors' pressure. However, I am confident that our hard work will pay off; our company will concede the founding team's necessary living expenses shortly. 
 

Muhammad Nauman's story

Company Focus

What is your commercial strategy and how do you plan to become financially viable?

We intend to sell the membership plans or one time product purchase to avoid the ads; ads distract readers and viewers. As long as we are making reasonable compensation, we will be avoiding them.
 

Muhammad Nauman's story

Personal Focus

What makes this time auspicious for your startup to kick off?

COVID-19 is reshaping the entire startup ecosystem, and we think we will get our deserved place in the post-covid world as a leader in wisdom sharing. The ‘stay home, stay safe’ is allowing us more time for introspection and to pen our thoughts. 
 

Muhammad Nauman's story

Personal Focus

What makes you think that you can beat the overwhelming odds of failure for start-ups?

I think we went through that phase, and we are now in our third year; I am so focused, hopeful, and excited. I admire luxury but don’t spend heavily because my end goals must be efficiently met in their current trajectory. 
 

Muhammad Nauman's story

Personal Focus

In your opinion, what is the biggest challenge in running a startup?

To make your team as crazy for the startup future as yourself. But to understand that no one can become crazy like you because you are the founder after all.
 

Muhammad Nauman's story

Personal Focus

The Founder's Short biography.

After completion of my master's degree in computer sciences, I started my professional career as an iPhone developer back in 2010 with Globosoft Technologies; while I was working there, I met Salman Khan, my mentor, and co-founder of Nausal Technologies. The goal was to build a content writing outsourcing work from Pakistan.  Though we never worked directly worked together, as he had other personal and business commitments, he mentored me and guided me towards business success, and introduced me to the warrior forum warrior for hire section. Warrior forum was losing its place in the market place after its 3.1 Million Dollar acquisition by freelancer.com. Throughout 2015 to 2017, business stagnated, and I was passively providing services to my core clients. Mostly the work was now handled by my team, whom I trained over the seven years of trading, and they tended to work directly with my clients. In 2018 I finally decided I needed a change of direction - I came up with the idea of Executive Diary. Executives Diary gives me an entirely fresh start and a new challenge. since then I am a full time working in Executives Diary.

From the diary Muhammad Nauman 

Muhammad Nauman's story

Investor Focus

Why do you think your company will be attractive to investors?

We want to make the company profitable first and then scale that same model for more profit; during the launch days in 2019, one of the capital venture firms approached us and showed interest in our idea. We had a fascinating conversation; I thanked them but couldn’t go for an investor just yet.
 

Muhammad Nauman's story

Investor Focus

What is your strategy for taking your company to the next level? When is your next funding round, and can you give an indication of how much you intend to raise?

First, we want to be profitable on our own, through friends, and family angel investors. Executives Diary aims to be a decentralized and localized network of diaries; we will need some serious capital investment in the days to come; however, we are not seeking instant success without first winning our fellow diary members' trust. 
 

Muhammad Nauman's story

Investor Focus

How would you respond, or plan to adapt, if your product is completely disrupted or displaced?

I will leave that decision to my Creator's hand and make peace with the outcome. I believe our goal is to give our best, and whatever follows is destiny. 
 

From the diary of Executives Diary Inc's story

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